QUICK AVON ANEW SKINCARE GUIDE

The Basics
Intrinsic – Genetics – you can’t do anything about this
Extrinsic – Environment – Sun, stress, diet, alcohol, smoking, lack of sleep etc
Term/Buzz words Explanation of Buzz words
Retinol Also known as vitamin A, retinol helps to normalise skins functions
AHA Stands for Alpha Hydroxy Acid. This group of anti-ageing ingredients helps resurface the skin
Amino Acids These chemical substances are the building blocks of all proteins, including the skin
Peptides Fragments of proteins that can be tailored to provide various anti-ageing benefits
Hyaluronic Acid (HA) A water binding molecule found in the body. It can hold up to 1000 times its weight in water and also provides plumping and bounce to the skin
Anti-Oxidant These are a group of ingredients that can protect the breakdown of components in the skin through exposure to things such as UV and pollution
Collagen A protein that strengthens and supports the skins structure
Elastin A protein that gives its elasticity to the skin, and its coils and recoils like a spring
Fibronectin A protein that binds the skin components like collagen and elastin together
Melanin A dark brown pigment in the skin that gives its colour
Skin Barrier (function) The outer part of the skin that helps lock-in moisture and keep out harmful elements that we may come into contact with during the day
Epidermis The top layer of the skin where ageing signs like wrinkles and uneven tone and texture becomes visible
Dermis The bottom layer of the skin which holds the structural components that give the skin its elastic properties. It consists of collagen, elastin, fibronectin and hyaluronic acid etc.
Pigmentation Is a result of melanin production in the dermis (bottom layer) showing up in the epidermis (top layer)
Skin Exfoliation The top layer of skin (stratum corneum) that sheds skin cells daily. This is called cell turnover or skin exfoliation.

We all need to keep our skin moisturised and cleansed and Avon offer the best for all ages
Reversalist – Formulated for those between 35-55 provides the most efficacious actives and nutrients for youthful results.
Ultimate – Formulated for those between 45-65 provides effective actives and nutrients for youth-ful looking skin, boosts collagen.
Platinum - formulated for those 55+, treats dehydration, firmness and deeper wrinkles
Clinical – all ages to target specific areas
The products must be applied in the correct way – upwards and outwards – to use your muscles. Use the wedding ring finger (on both hands) as this is the softest finger.
Anew products are very sophisticated if used the correct way.
Cleansers – all exfoliate and remove dead skin, daily residue, oil and pollution. They refine and soften skin.
Day moisturiser – all contain SPF25 (vital to prevent ageing), reduces the look of fine lines and wrinkles.
Night cream – richer for more hydration, nourishes overnight while your skin is most receptive to repair.
Eye Creams – contains SPF25, smooth lines, contain oxidants to help eliminate dark circles. (The skin around the eye is 40% thinner so needs a specialist product) apply along the cheek and brow bone with a gentle patting motion.
Serums – Contains AHA, more powerful than night creams – penetrates further down to epidermis layer (use under night creams)
Eye lift system – clinically proven to improve the appearance of eyelid sagging in just 4 weeks.
Sheet Mask – Face lifting mask saturated with a super-concentrated essence and infused with retinol, helps stimulate hyaluronic acid and collagen production. Helps repair your skin cells and reduces fine lines and wrinkles.
Overnight mask – Ultra light moisture mask, designed to be slept in. Contains shea butter beads that burst upon contact with your skin and help replenish skins protective layers. Apply a generous amount to clean skin, gently massage until fully absorbed. A MUST to try (can be used on top of night cream)
NB – if a product contains AHA – you must use skin protection.

Four steps to skin care
1. Cleanse – Cleansers remove dirt, oil and makeup. Use morning and evening.
2. Treat – Targeted treatments – often called serums – these are concentrated products that address particular skin concerns, such as fine lines and wrinkles, uneven skin tones or rough texture. Use morning and evening. Apply a small amount onto fingertips. Smooth onto your face and neck using upwards and outward strokes.
3. Eye – the skin around the eye area is the thinnest on the body and can be easily overwhelmed by the thicker formulations for the rest of the face, Eye products are designed to nourish this delicate skin. Use morning and evening. Only use a small amount to the area below yours and and outer corners.
4. Moisturise – They maintain or replenish moisture while delivering anti-ageing benefits. Day creams contain SPF which gives you protection from UV rays. Night creams are enriched formulas that work while your skin is most receptive to repair. Use Morning and evening – day and night cream. (Don’t forget to apply to your neck too

(Copyright and all wording belongs to Rachel Hainsworth - do not use or copy - shares only)

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